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Advertising Opportunities
CaminoPackList.com and CaminoApps.com
Engage with a small Camino audience
that is also:
targeted
highly motivated
constantly changing (new visitors everyday)
Details
The websites had a combined total of 21,000+ unique visitors in 2023.
CaminoPackList.com*
1,000 +/- unique visitors per month
13,000 visits in 2023
21,000 page views in 2023
65% of visitors are organic traffic (primarily from Google search)
50% of visitors from the USA
25% of visitors from Canada, UK, Australia, Ireland
25% from Europe, Asia, South Africa
* Statistics from Squarespace Analytics
CaminoApps.com*
800 +/- unique visitors per month
12,000 visits in 2023
18,000 page views in 2023
80% of visitors are organic traffic (primarily from Google search)
19% of visitors from the USA
12% from Spain; 9% Germany; 9% U.K.
Others: various E.U., Canada, Australia, New Zealand, South Africa, Asia, Middle East…and more.
* Statistics from Squarespace Analytics
Promotion Options
Ad Placements
Website Sponsorship
Content Marketing
Discounts available for participating on both websites.
1
AD PLACEMENTS
— Benefits —
Ad blockers cannot recognize your ads (because they’ll look like regular content to search engines and browsers)
We don’t schedule competitors (same business category) to run ads concurrently, so you’ll “own” that business category.
You could see an SEO boost* for your own brand and website.
* SEO boost because:
1) you’ll get the important-for-SEO backlinks that direct people to your website
2) your branded content, displayed as regular content, is not ignored. Paid ads from large advertising platforms are disregarded by search engines as irrelevant content.
NOTE: We use #Ad on every ad display for full disclosure as per regulation requirements.
Ad Placement Locations
NOTES
The Top-of-Page Ad placement is where visitors actually arrive on most pages, due to the website template design (so the ad is what they see first after choosing a page).
Ads always fit the entire width of the website.
Both websites are “responsive” (they adjust text and image sizes to work well in all screens).
Example Ad Display
Image + Call to Action Button
#Ad
NOTE: Call to Action Buttons and Images link to your website.
2
SPONSOR A WEBSITE
Discounted rates to sponsor both websites, when available.
Exclusive. No concurrent ad placements from any other business, whether a competitor or not, during your scheduled sponsorship month(s).
The exception: Content Marketing Pages contain promotional material.
Please know: we never accept ads, sponsorships, or content marketing pages from competing businesses (businesses in the same category-type) during the term of those paid promotion(s).
Includes Top of Page Ad Placement on the 12 primary content webpages (indexed pages)
* Includes a special recognition above your “Top of Page Ad Placement” on each website page (example below)
Includes your own Content Marketing Page (click link to see more; and read below for more about this option in 3 Content Marketing)
* Example of a special recognition and Top of Page Ad Placement:
If you’d like to add a special offer or discount to potential customers,
we’d be happy to promote that too.
NOTES
1. Affiliate links for related Camino products will continue to be used on every website page during the sponsorship.
(Reminder: any service or product that is a direct competitor of the sponsor will be removed during the time of the paid sponsorship commitment. That includes affiliate products/links.)
There can be exceptions. For example, when an app developer sponsors CaminoApps.com. We cannot remove entire lists of apps from a particular category. This would not benefit our website visitors.
Our goal is to create opportunities that are successful for our sponsors. We are open to discussing all options to create those opportunities.
2. Non-negotiable: Jean Christie Ashmore is an author of Camino Books, and will continue to promote her books throughout both websites—even during the length of a sponsorship term.
3
CONTENT MARKETING
Create your brand’s own website page
on CaminoPackList.com and/or CaminoApps.com
FREE:
Your Brand Name in the navigation menu
One promotional image and link button that promotes your website page—on each of the 12 CaminoPackList.com pages, and/or each of the 12 CaminoApps.com pages (to encourage visitors to visit your website page).
Any topic related to your business and/or the Camino de Santiago, is acceptable. You’re welcome to use images and text to tell compelling stories about your customers, your staff, and your business.
Visit this page to see an example of formats that might work for you: https://www.caminopacklist.com/content-marketing
Content Marketing pages are available on both CaminoPackList.com and CaminoApps.com.
Rates
Specifications
It’s important to follow specifications, especially for text and image sizes,
so that your ads display well—no matter the screen size.
You’ll get a PDF explaining everything you need to know to optimize your promotions
after you sign up.
We’ll let you know if adjustments are needed before we launch your content.
Our goal is your success from your promotional efforts.