Privacy Policy

Website Analytics and Search Optimization Tools

NOTE: We do not use these analytics or search tools to trace metrics
back to an individual's personal identity.

Our website is built on the Squarespace platform and utilizes optimization tools, including

Google Search Console, to manage our search engine visibility and improve our digital performance.

Squarespace Analytics

Squarespace automatically collects certain types of technical and browsing data when you visit our site.

This information is processed to help us understand how our site is used and measure audience engagement.

We see this data in aggregate through our Squarespace Analytics dashboard, which tracks:

traffic metrics
(total visits, pageviews, unique visitors),

browsing activity

(pages visited, time spent, internal search terms),

referral data
(how you arrived at our site),
and

basic device or location performance data derived from your IP address.

Squarespace relies on cookies and similar tracking technologies to populate
these analytics reports.

Google Search Console Integration

We use Google Search Console to monitor how our website performs in Google search results and to ensure our pages are correctly indexed.

This integration allows Google to share aggregate performance data with us

(such as total search impressions, keyword click-through rates, and general search queries
that led users to our site).

Google Search Console processes this search behavior on its own servers

before a user clicks through to our website.

It does not track your individual identity,

nor does it inject tracking cookies into your browser when you visit our pages.

We use all of this data collectively to refine our content and improve your overall browsing experience.

Again: We do not use these analytics or search tools to trace metrics

back to an individual's personal identity.